Per the Journal of Consumer Marketing, loyalty program members visit a business twice as often and increase spending by a factor of four (on average). Kiosk automation of loyalty enrollment influences in-store buying behaviors while keeping labor costs minimized. Loyalty programs facilitate:
- Increased customer spending through targeted merchandise promotions, complementary item cross-sell suggestions, and presentation of high-margin items.
- Easy collection of accurate long-term customer data, providing valuable communication and feedback tools. Programs provide actionable data to anticipate, measure, and reward individual buying behaviors.
- Convenient in-store customer sign up, delivering timely coupon incentives; targeted notices of upcoming promotions, sales, and events.
Engaging customers in a loyalty program makes smart business sense for retailers committed to serving their customers and achieving revenue goals. Modular KIOSK applications can be layered to support compatible application functionality for even better ROI.