Digital Signage Overview
Interactive digital signage kiosks are a technology staple for displaying relevant information and engaging patrons in Retail and across several other key industries. Intelligence-enabled signage allows retailers to interact with consumers, providing relevant and targeted ad content and information. KIOSK offers interactive digital signage kiosks with sophisticated artificial intelligence features to help deployers maximize the return on their signage investment and enhance today’s omnichannel shopping experience.
KIOSK has partnered with Beabloo, a pioneering digital signage and artificial intelligence technology company to maximize the features, value, and return we can provide our clients. This partnership creates a wholistic offering that combines attractive and sleek hardware with intelligent software that is purpose-built for digitization of brick and mortar locations.
Our platform includes Beabloo’s Active Customer Intelligence Suite, which is based on video analytics with anonymous facial recognition technology to detect and analyze patron faces in real time. This anonymity ensures user’s privacy while still providing real-time data to the retailer that enables relevant content automation. The facial recognition software detects when an individual looks at the integrated camera and then records those customer demographic data and engagement statistics for the retailer. This technology transforms standard digital signage into an automated and dynamic interactive kiosk experience, with curated ad content based on:
- User’s gender
- Attention time
- Age range
This digital content can include:
- Product facts, stats, and information
- Recommendations for other products, future visit, events, etc.
- Limited time offers
- Current and future promotions
- Other interactive content as needed
Benefits of digital signage
Benefits of digital signage and artificial intelligent marketing don’t stop with the consumer. Retailers also experience many benefits. Intelligence digital signage allows retailers to:
- Improve efficiency of marketing campaigns
- Segment messages according to visitor profiles
- Optimizing display content quickly and on-the-fly
- Improve the customer shopping experience
- Improve advertising content engagement
- Reduce costs of marketing spend
- And ultimately, obtain a higher signage ROI through targeted advertising
Using AI-enabled digital signage kiosks ultimately leads to a higher return on signage investment for retailers. Our smart digital signage solutions with Beabloo goes a step farther with a simple analytics dashboard. This user-friendly dashboard helps retailers manage their advertising decisions. Dashboards include:
- Shopper demographic data
- Content preferences
- Digital signage campaign analytics
- Sales metrics
- Store inventory
Beabloo & KIOSK
To have a successful digital signage deployment, companies must make sure they’re leveraging accurate data to help optimize business operations in real time. In our partnership with Beabloo, dynamic signage solutions can be further integrated with Beabloo’s stock management module, Minerva. This advanced artificial intelligence module leverages real-time stock system data to prioritize ad content tied to in-stock products. This allows retailers to automatically focus on products they know they have in-house without having to manually restage or reorganize advertisements.
The Beabloo Active Customer Intelligence Suite adds to digital signage interactions. The digitization that occurs by gaining customer attention during their buying journey bridges digital interactions to physical spaces. The Beabloo and KIOSK technology improves the interactive customer experience while boosting in-store engagement and sales. A solid digital strategy offers benefits for both consumers and retailers and covers the entire retail customer journey.
Contact a KIOSK Representative for more information on our world-class digital signage kiosk solutions today. We have several experts on-hand to help you decide the best way for you to take full advantage of digital signage.
And visit the Beabloo website for more information on their intelligent digital signage software.