Airports can incorporate digital directional signs, signs offering helpful tips and reminders, or even interactive kiosks with printing boarding passes, wayfinding or other on-demand services. Our kiosks had resulted in better user experience and increased sales at airport stores. With this increasing volume of travellers, there are both new opportunities to generate more revenue and greater challenges for delivering a good experience to travellers. By making extensive use of digital signage installations throughout the airport, airports can take an important step toward addressing both.